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  CAMPAIGN BRIEF
  "BIG HOMIE" by LIL BRU
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THE SONG:
  "Big Homie" by Lil Bru
  Album: "Y'all Know I Don't Rap"
  Label: DMG Distributions (Nashville, TN)

LISTEN HERE:
  Single: https://s.disco.ac/eaehmlrldgjt
  Album:  https://s.disco.ac/hwljfxnjfjbi

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  THE CONCEPT
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"Big Homie" is a song about being THAT GUY.
The one everybody respects. The boss. The legend.

Your job: find clips of BIG HOMIE moments and
put Lil Bru's "Big Homie" song over them.

USE THESE VERSIONS OF THE SONG:
  - TV TRACK (instrumental — no vocals)
  - CLEAN VERSION (vocals, no explicit words)

  DO NOT use the explicit version.
  We want this reaching the widest audience.

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  WHAT KIND OF CLIPS TO MAKE
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Think "Big Homie energy." Who are the Big Homies?

SPORTS LEGENDS:
  - Michael Jordan highlights
  - LeBron James walking into the arena
  - Kobe Bryant game-winners
  - Deion Sanders coaching / playing
  - Muhammad Ali talking trash
  - Any athlete commanding respect

BOSSES & MOGULS:
  - Jay-Z boardroom / performance moments
  - 50 Cent power moves
  - Diddy (before the drama)
  - Any business boss moment

MOVIE & TV BOSSES:
  - Denzel Washington in Training Day
  - Al Pacino in Scarface
  - Michael B. Jordan in Creed
  - Any "boss walks in the room" scene

REAL LIFE BIG HOMIE MOMENTS:
  - A coach giving a speech
  - A dad teaching his kid something
  - An OG holding court
  - Someone walking in and owning the room
  - Respect moments — handshakes, nods, standing ovations

THE FORMULA:
  1. Find a Big Homie moment (video clip)
  2. Put "Big Homie" by Lil Bru over it
     (TV track or clean version)
  3. Add text on screen:
     - "Big Homie energy"
     - "He's HIM"
     - "The Big Homie"
     - "Real ones know"
     - "GOAT talk"
     - Or write your own
  4. Post it
  5. Get paid

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  CONTENT TIPS
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  - Hook viewers in the FIRST 3 SECONDS
    (start with the most dramatic moment)
  - Keep clips between 10-30 seconds
  - Vertical video (9:16) for TikTok/Reels/Shorts
  - Text on screen helps — people scroll with sound off
  - The more emotional the moment, the more views
  - Sports highlights + this song = guaranteed engagement
  - Mix it up — don't just do sports. Movies, real life,
    anything with Big Homie energy works

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  WHAT NOT TO DO
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  - Don't just repost a clip with no editing
  - Don't use blurry or low-quality footage
  - Don't make clips shorter than 10 seconds
  - Don't use the explicit version of the song
  - Don't use AI face swaps or voice clones
  - Don't make the artist look bad
  - Don't post anything sexual, violent, or offensive

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  DMG Distributions — Clip. Post. Get Paid.
